Jim Fullan

A long-time leader in the arts marketing arena in Portland, Oregon, Jim Fullan has held chief marketing, communications, and sales positions with the Oregon Symphony and the Portland Opera, where he worked collectively for 23 seasons.

A hallmark of his work for both organizations was an enviable 60/40 ratio of earned to contributed income. His passion for the strategic use of data analytics, combined with his ability to nurture existing audiences while attracting new ones, assured both institutions of steadily growing subscription and single ticket audiences and provided their development departments with a healthy supply of new donors. In his final season with the Oregon Symphony, he helped the 120-year-old institution set an all-time high in ticket revenue. Over the course of his seven-year tenure there, he and his team were responsible for ticket sales in excess of $50M.

Always eager to share, he helped numerous organizations earn additional revenue from his pioneering work in demand-based pricing in the arts arena, and he was a perennial presenter at Opera America’s annual conferences.

Since leaving the Oregon Symphony in 2017, he has established an arts marketing and organizational development consultancy practice and counts among his clients the Portland Opera, the Oregon Ballet Theatre, the Vancouver Symphony Orchestra, and Cappella Romana, among many others.